How to improve the user experience on your WordPress / Digital Information World site
Providing website visitors with a fantastic user experience (UX) should be one of the main goals of any business.
Your business website is the foundation of your online presence. It is your virtual business card that gives essential information to potential customers.
But no matter how interested they are in your products and services, if your website is cumbersome, slow, or difficult to navigate, they will bounce back from where they came from.
If this happens often, it can negatively affect your Google rankings. The search engine takes high bounce rates into account when deciding which pages do its best results.
Here’s how to boost your WordPress site’s UX and reduce your bounce rate.
For starters, speeding up your site is crucial. The faster a site loads, the less likely visitors are to lose patience and bounce back.
According to HubSpotfive seconds of extra load time can increase a website’s bounce rate by 20%.
To speed up your site, you can install plugins for image caching and optimization. Additionally, you need to enable lazy loading. This feature helps improve your initial load speed, as the content of a page is only loaded once a visitor has scrolled down to that section.
Finally, you should check the speed ratings of your web hosts. If their servers are the problem, you may need to switch to another hosting provider
Did you know that in 2022, more than half of global internet traffic comes from mobile devices? That means there’s a 50% chance that anyone visiting your website will be doing so on their phone.
If it doesn’t display correctly, you’re in trouble. Think small, unreadable text, broken design, tiny menus, disappearing images. Chances are mobile visitors will get bored and leave.
To avoid this, you need to optimize your site for mobile viewing.
To get started, install a responsive WordPress theme. It will automatically adapt to the mobile view. Then you can use Google’s mobile-friendly tool to identify any remaining issues. If you use pop-ups, be sure to adjust their dimensions for mobile as well.
Another major point of UX is to make communication with your company as easy as possible.
If anyone has questions about your products or encounters a problem, they should be able to contact you through your websites with minimal effort.
The easiest way to achieve this is through contact form plugins. They allow you to design visually appealing forms through drag-and-drop editors. You can also enjoy additional features such as conversational forms and spam filters.
If you want to go further, you can also install plugins for click-to-call buttons, live chat or chatbots on your site.
A final step you can take to improve your website visitor UX is to eliminate all errors on your site.
Making sure your site is easy and reliable to navigate is the bare minimum when it comes to UX.
Especially if you have an older site – which has undergone many revisions and updates since its launch – hidden errors are likely to be lurking somewhere.
For website visitors, however, it is extremely frustrating to click on a link and end up on an error page.
To eliminate any errors – 404 or otherwise – you can use site health plugins. Many SEO tools, such as SEMrush, have site health features that automatically catch errors.
In summary, UX is essential to guarantee the success of your website and improve your bounce rate. By speeding up your site and optimizing it for mobile, providing contact options, and eliminating errors, you can ensure a fantastic experience for your visitors.