Dayco unifies its global web catalog solution
In order to find the right spare parts faster and easier, Dayco, a leading supplier of engine and drive systems products for the automotive, industrial and aftermarket industries, has completely redesigned and integrated its solution for Web catalog on its global spare parts website. www.daycoaftermarket.com.
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Historically, users have accessed market-specific catalogs, each with a slightly different style and layout depending on the user’s location, whereas with the new catalog, once region is selected, l he appearance, format and functionality are uniform and available in 14 individual languages. .
“As product information is such an important feature in a contemporary website, being able to access it from any area of ââthe site has been a key priority in the development project,” said Enzo Rabante, senior IT manager – Global Digital Solutions. , for Dayco. âFor this reason, we have included a widget in the lower right corner of each page, which allows users to navigate or return to the catalog section from any part of the site, with just one click.
âWe have also improved the user experience by increasing the number of search methods and expanding the number of product groups contained in the catalog, reflecting the continued growth of Dayco’s aftermarket program. Images are also presented in a clear and consistent manner using high quality graphics and the intuitive nature of the design means that it can operate with the same clarity and efficiency whether viewed through a desktop browser, a tablet or smartphone.
“These innovations make the catalog more user-friendly and with additional features, such as the history of previous searches and the ability to leave the catalog and visit other areas of the site, but resume searching instantly, at the same time left , makes it even more versatile and easy to use.
âDayco is a global company with consistent standards and methodology across all areas of its business, which is why it is so important for us to ensure that these key attributes are reflected on the aftermarket website. company and in particular in the form and function of the catalog, as this is one of the main strengths of the site.