Countable Announces $ 12 Million Series A Funding to Enable Global Brands to Engage with Customers and Partners to Engage People, Inspire Action and Increase Impact
Canaan leads Series A; Company’s 277% YoY Increase in ARR Exceeds Growth Metrics Expectations
Posted: October 20, 2021 at 10:54 a.m. CDT|Update: 39 minutes ago
SAN FRANCISCO, 20 October 2021 / PRNewswire / – Countable, the corporate engagement platform, today announced that it has closed $ 12 million in Series A financing. The cycle is a strong endorsement of Countable’s vision to develop technology to foster more authentic communication and facilitate critical business and social outcomes. Canaan Partners led the round, with the participation of new York-based Ulysses management and that of Tokyo Global Catalyst Partners. Countable will use the funds to evolve its business operations and product roadmap, including serving as a launching pad for the community social token exchange. “Countable is transforming the social media landscape, and we are supporting the revolution,” said Marigay McKee, general partner at Fernbrook capital, one of Countable’s first investors.
Drawing on years of expertise, Countable is a trusted partner for global brands in bringing together fragmented communities and turning audiences into brand advocates. As consumers increasingly expect the brands they buy from to be clear about their values and take a stand on issues, these brands need an owned platform that transforms business strategy. into actionable stakeholder engagement.
“The pandemic is pushing businesses to create engaged virtual communities, and while popular social media properties offer options, there hasn’t been a brand-owned business platform that brings people and influence together. the change – up to Countable, “said Joydeep Bhattacharyya, general partner, Canaan Partners. “As employees, customers and partners increasingly associate with brands whose values and actions match theirs, Countable has become an essential platform for some of the world’s largest companies. “
Scalable to millions of users, Countable’s platform is uniquely positioned as a secure social network for the brand that brings together employees, consumers and / or partners through a robust menu of engagement features and extensive content management services. As a stand-alone site or integrated with an existing digital web presence, the platform’s sites are personalized, white-labeled, with public, private, or app-based access and provide businesses with data and analytics. valuable audience, driving increased revenue, retention, and innovation.
“Social media has taught us that engaging your customers as a community can help them become an incredible asset to any brand,” said Bart Myers, CEO of Countable. “We created Countable with the mission of bringing customers together in online communities that are brand safe and where the benefits – data ownership, access to your audience, privacy, personalized actions – stay with the brand, helping to achieve their goals. . This funding round is a fantastic voice in support of this vision, and we are delighted with the support of our investors. “
Countable increased its revenue by nearly 300% last year, adding Fortune 100 corporate clients to a list that already includes Starbucks, Uber and Levi’s. Spanning many geographies, industries and audiences, clients rely on Countable to create new ways to engage their customers and partners everywhere, including brand and community awareness, employee advocacy and influence on public policies and civic engagement.
Countable’s Business Engagement Platform empowers businesses of all sizes to build focused and connected relationships with market, audience, customers, and internal communities. With over 120 successful implementations for customers ranging from Starbucks, Uber, Patagonia, Twitch and PG&E. Countable leverages Causes.com’s audience as an extended content service offering. For more information visit www.countable.com
Corey Herscu for countable
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