Benchmark International successfully facilitated the transaction between Complete Marketing Resources, Inc. and VIV

Nashville, TN, May 20, 2022 — ( — The vendor, Complete Marketing Resources, is a leader in web design, search engine optimization and online marketing, specializing in automobile industry. Founded in 2008, CMR develops an impressive portfolio of over 600 automotive workshops that benefit from their wide range of services.

The buyer, VIV, offers its clients a suite of digital marketing solutions across the United States. VIV’s mission is to help companies increase their sales. “While VIV strives to provide businesses with best-in-class marketing solutions that support every stage of the sales process, CMR, Inc brings a talented team and cutting-edge programming that strengthens our offering and expands our geographic reach across the U.S. CMR, Inc will continue to enjoy the same great service and more by joining VIV,” said Allan Noe, Managing Partner of VIV.

“The team at Complete Marketing Resources has carved an impressive niche for themselves in the automotive digital marketing vertical. Their hard work and dedication to their customers has made them a leader that is not going unnoticed. VIV sees the value in them. adding to their already robust suite of services. A great result for both parties.”

– Matthew Kekelis, Director, Benchmark International

Americas: Sam Smoot at +1 (813) 898 2350 / [email protected]

Europe: Michael Lawrie on +44 (0) 161 359 4400 / [email protected]

Africa: Anthony McCardle at +27 21 300 2055 / [email protected]

About Benchmark International
Benchmark International’s global offices provide middle-market and lower-middle-market business owners with creative and value-maximizing solutions for the growth and exit of their businesses. To date, Benchmark International has managed commitments of over $8.25 billion across various industries around the world. With decades of global M&A experience, Benchmark International’s deal teams, working from 14 offices around the world, have helped thousands of owners achieve their personal goals and ensure continued growth. of their businesses.


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