AWS Removes “Elasticsearch” From Site To Settle Brand Dispute With Elastic

Elastic, makers of an open-source search and analytics engine, has settled its trademark lawsuit with Amazon Web Services (AWS) over the latter’s use of the term Elasticsearch.

According to the contract, announced by ElasticAmazon removed the word Elasticsearch from its pages and replaced it with Elastic Cloud “sold by: Elastic” as one can seen on AWS Marketplacewhich aligns its offering on AWS with Elastic on Microsoft Azure and Elastic on Google Cloud. AWS also renamed Amazon Elasticsearch Service to Amazon OpenSearch Service.

The dispute arose early last year after Elastic changed its license for Elasticsearch, a search and analytics engine, and the associated open-source Kibana data dashboard. Apache 2.0-ALv2 license) to a more restrictive Server-Side Public License (SSPL).

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SSLP was hatched in 2019 by MongoDBthe creators of an open-source NoSQL database, in response to problems with monetizing its offerings through major cloud providers.

At the time of Elastic’s switch to SSPL, he said the switch had no impact on “the overwhelming majority of our community of users who use our default distro for free.” While this is correct, it could impact any company that uses the Amazon Elasticsearch service, such as Netflix, LinkedIn, Walmart, and many others that use AWS.

As ZDNet’s Steven Vaughan-Nichols explained at the time, Elastic on Azure and Elastic on Google Cloud were business partnership offerings. Elastic on AWS was not.

“Our license change is intended to prevent companies from taking our Elasticsearch and Kibana products and providing them directly as a service without collaborating with us,” Elastic said at the time.

A few days after Elastic’s license change, AWS went after Elasticsearch and Kibana. The AWS forks were later moved to the OpenSearch project, which reached version 1.0 in July. Around the same time, Elastic changed the Elasticsearch Python client to disable it on Elasticsearch forks, as reported by The Register.

The trademark lawsuit predates Elastic’s license change. In 2019, he added AWS to an existing trademark infringement lawsuit against several companies for using the terms Elasticsearch and Kibana in their products, including IBM’s “Cloud Databases for Elasticsearch”.

Elastic CEO Ashutosh Kulkarni seems happy with the branding deal with AWS.

“We are pleased to announce that Elastic and Amazon have resolved the trademark infringement lawsuit related to the term Elasticsearch. Now the only Elasticsearch service on AWS and the AWS Marketplace is Elastic Cloud,” Kulkarni said in a blog post.

“There is only one Elasticsearch, and it comes from Elastic. This means that when you use Elasticsearch, whether as an Elastic Cloud service in AWS, Azure, or Google Cloud, or when you download and run Elasticsearch yourself, you can be sure you’re getting the best possible experience because you’re benefiting from 12 years of constant development and innovation from the people who created the product.”

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