Amazon shuts down Alexa web tracking system after 25 years
AFTER 25 years, Amazon shuts down its Alexa web tracking system on May 1, 2022.
But make no mistake, it won’t affect Alexa devices, although they have the same name.
Amazon had used Alexa Internet to track the popularity of websites.
In an announcement on Wednesday, December 8, the Alexa.com team said, “Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach and convert your digital audience, we made the difficult decision to remove Alexa.com on May 1, 2022.
“Thank you for making us your go-to resource for content research, competitive analysis, keyword research and more.
“We are proud to serve you as customers.”
New subscriptions were also discontinued on December 8, although customers with existing subscriptions can access the services until May 1, 2022.
No official reason for the shutdown was shared in the statement.
Although the technology was developed in 1996, it was not purchased by Amazon until 1999.
Alexa Rank technology monitored how users interacted with sites as they browsed, using software installed on some web browsers.
The information then develops rankings of the most popular websites around the world.
However, there have been questions about the reliability of the technology due to the way the information was gathered and the small sample of people using the browser extension to track website information.
But sites like Wikipedia have come to rely on these popularity rankings.
Alexa Rank has also been helpful in tracking and sharing information about websites whose owners have chosen not to share rankings and popularity.
It wasn’t until 2014 that the Amazon Alexa voice assistant of the same name made its debut.
Those who already have Alexa.com subscriptions will be able to export their information before deleting their accounts.
We explain how you can tell if your Amazon Alexa Echo device is recording private conversations.
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